Resources Library by ANA

Fast-developing markets in Estonia

The paper concentrates primarily on the development of the Estonian consumer market in 1992-1994, the first years of free market economy. The changes in the market are examined from the point of view of different indicators: objective ones, such as...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Triin Vihalemm

Company: KANTAR TNS Malaysia

April 1, 1995

GM Hungary

In March, 1992 a white Opel Astra rolled off of the assembly line at the new plant of GM Hungary in Szentgotthard (sent-goat-hard), near the Austrian border.' The significance of the event was signaled by the presence of Prime Minister Jozsef Antall....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Cyril C. Ling

April 1, 1995

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Kolio Kolev

Company: GfK

April 1, 1995

Branding in Central and Eastern Europe

In this paper we describe the findings of major global study as they apply to Central and Eastern Europe. It is divided into two parts. In the first part we describe some of the technical issues involved in conducting so large a study in this region....

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Jim Williams

April 1, 1995

Market transformation after five years

The paper aims at providing an overview of the results of the transformation process after five years, with the emphasis on failures rather than on achievements. The bias is deliberate, aiming at better exposing problems and resulting policy...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Dariusz K. Rosati

April 1, 1995

Software for social and market research

The paper deals with the problems and prospects of creating and usage of software for social surveys and market research in Ukraine. The experience of SOCIS (an associate member of GALLUP International) is examined. To make it easier to understand...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Natalija Gasanenko, Tatyana Koshechkina

January 1, 1995

Strategic and structural implications in managing European brand development

This paper deals with three linked topics and their accompanying hypotheses:1. Strategic Implications for Branded Companies in the Single Market:-Corporate strategy will replace an add-up of brand objectives-Market segmentation will increase...

Catalogue: Seminar 1994: Building Successful Brands

Author: William Ramsay

June 15, 1994

The single European market for insurance

The data presented in this study, which has been derived from various CATI-Bus-Surveys made with respect to the population in West Germany, and from a Disk-by-Mail-Survey made with respect to insurance brokers, outlines the expectations and opinions...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Author: Harald Weinberg

June 15, 1994

The European market for electrotechnical goods

After opening of the borders of the Western European Community in 1993 still many differences remain. Where many companies look at Europe as a whole, business -especially retail business- stays a local operation. How can the several retail and...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Leon Beusenberg, Hans Bouman

Company: GfK

June 15, 1993